Krowd connects retailers with cardholders through personalized offers via a user-friendly frontend interface, leveraging the power of its CAM backend.

Project Description

The Krowd Customer Acquisition Marketplace (CAM) Platform is a sophisticated digital solution designed to bridge the gap between thousands of retailers and millions of cardholders. With its core purpose of offering personalized deals, the platform thrives on creating seamless user experiences through its intuitive user interface. Retailers can showcase their exclusive deals, while cardholders benefit from curated offers that match their preferences. The primary users of this platform include retailers looking to widen their consumer base and cardholders eager to reap benefits and discounts. Functioning at the intersection of user engagement and tech-driven convenience, Krowd allows users to navigate through diverse offers effortlessly. Notably, the platform stands out due to its integration capabilities with the Customer Acquisition Marketplace (CAM™) backend, ensuring real-time connectivity and updates. The frontend development emphasizes user-centric design, using technologies such as ReactJS to ensure fast-loading and responsive web interactions. With crafted elements such as a splash screen and customer onboarding, the journey is both immersive and efficient. Map integrations further enhance usability by helping users locate partner establishments with ease. Overall, Krowd's platform is more than just a digital marketplace—it's a transformative tool for meaningful retailer-cardholder engagements.

Scope of Work

Originally, Krowd aimed to develop a mobile-responsive web application with an emphasis on frontend development processes. The challenge was to design an interface that not only reflects the backend's innovative capabilities but also stands independently to attract and retain user interaction. Thus, the platform had to cater to exploring a myriad of offers provided by restaurant partners through a dynamic yet seamless interface. A crucial component was the ability to manage card details, enabled through interactions with Fidel APIs to add and remove cards effortlessly. Key functionalities planned for the deployment included splash screens for initial site engagement, onboarding screens for a smooth customer introduction, and robust card management systems. The application would also need to display the best available offers, present transaction histories, and integrate navigation maps for enhanced user convenience. The overarching goal was to deliver an operational, visually appealing, and mobile-responsive web application capable of fulfilling all outlined functionalities.

Our Solution

In developing the Krowd platform, significant advancements were achieved by aligning with the Amex web application, enhancing access to offers based on user location. The team strategized the deployment of a robust front-end solution developed using ReactJS, which is renowned for delivering lively and interactive web functionalities. Through the integration of AWS Lambda APIs, seamless communication was established between the frontend and backend, supporting dynamic data handling and user requests. A welcoming splash screen was designed to captivate initial user interest, leading into an onboarding customer screen that facilitates a hassle-free setup for new users. Restaurant partners were given a dedicated interface to list and manage offers, optimizing user exploration and choice selection. Map integration was introduced as a pivotal feature, presenting users with an intuitive navigation tool to locate partner venues effortlessly. For Amex customers, the web application uniquely enables users to search and filter the best offers based on their geographical positioning. This comprehensive solution not only fosters user convenience but also enhances the overall retail engagement strategy for participating businesses.

Key Features

• Mobile-Responsive Web Application: Developed using ReactJS, the application offers responsive design across devices, ensuring a consistent and immersive experience for users accessing a diverse range of personalized offers.

• Seamless API Integration: Integrated AWS Lambda APIs, facilitating effective communication between frontend displays and backend functionalities, thereby enabling real-time updates and seamless service delivery.

• Enhanced Navigation with Map Integration: Incorporated map integration to provide users with an easy-to-use navigation tool, allowing for quick location searches of partner establishments, thereby improving the user experience.

• Interactive Splash and Onboarding Screens: Created engaging splash screens for instant user engagement and onboarding screens that guide users through the setup process, establishing a smooth initial user interaction.

• User-Centric Offer Management: Designed interfaces for restaurant partners and cardholders to explore and manage offer listings, presenting users with a range of curated, location-based deals for optimal choice and satisfaction.